SEO Siloing

How To Create a Relevant Website for Search Engines and Website Visitors Free E-Book Explains How To Structure Your Website for Better Search Rankings In order to rank well in search engines for both broad and long-tail keywords, your website must have enough clearly organized supporting content to appear relevant for those terms. Search engines […]

SEO Siloing: What, Why, How

What is SEO siloing? Why should you do SEO siloing? And how do you silo a website? These are common questions that site owners have as they embark on their strategic search engine optimization journey. In this article, I’ll give the what, why, and how of SEO siloing so you can build a better website […]

5 Times When SEO Siloing Can Make or Break Your Search Engine Rankings

If you were to compare your website to a TV show, would it be like “Hoarders”? It’s more common than you may think for websites to have hundreds — even thousands — of pages of content without much structure. All of them may be connected but in a disorganized way. After a while, chaos sets […]

BACK TO BASICS: Why Siloing Remains Important in a PageRank Toolbar-Free World

by Chelsea Adams, October 22, 2013 Audience: Search Engine Optimizers Estimated reading time: 5 minutes Takeaways: Google says that in time the PageRank toolbar will be phased out. Although the toolbar may go away, the concept and principles of PageRank will not go away. A strong, siloed website architecture helps with PageRank flow and organic […]

BACK TO BASICS: SEO-Friendly Web Development ─ How Silos and the CMS Can Make or Break Your Site

BACK TO BASICS: SEO-Friendly Web Development ─ How Silos and the CMS Can Make or Break Your Site by Jessica Lee, September 27, 2011 It’s a problem we here at Bruce Clay, Inc. see time and time again in the Internet business community: poor information architecture and inefficient content management systems (CMS) are obstructing SEO. […]

Back to Basics: Siloing – How to Theme a Website for Clear Subject Relevance

by Paula Allen Siloing is a way of arranging a website’s contents according to themes, which facilitates search engine optimization. Search engines catalog information logically by subject, which allows them to easily find and return the most relevant webpages for any user’s search query. The more organized your site contents are, the clearer your subject […]

Siloing Revisited

(Note: this article originally appeared in our September 2006 Newsletter By: Lisa Barone, September 2006 While the concept of siloing (also known as theming) has been widely adopted into SEO jargon, it’s clear that the technique itself is not widely understood. It is for this reason that we chose to revisit the concept of siloing […]

Siloing – How to Structure Your Website

SEO Guide Step 12 SEO silos What is siloing? How to silo your website FAQ: How can I effectively implement siloing to enhance my website’s search engine rankings? SEO Silos: an essential strategy. Silos: clearly communicates topic relevance, depth, and expertise to search engines. And it is a standard for how to emphasize the expertise […]

SEO Siloing: How to Build a Website SEO Silo

Silos: the recommended method of architecting your site content so that it clearly communicates subject expertise and authority to search engines. Search engines award top keyword rankings to the site that proves it’s the most relevant fit for the theme and intent of the user’s query. As a result, the primary goal of search engine […]

The Competition-Busting SEO Strategy No One Is Talking About: Siloing Your Site

What if I told you that the way most websites are structured is completely wrong for search marketing?

And then what if I told you that there was a proven way to structure your website to:

• Boost its relevancy for search engines
• Drive more organic search traffic
• And gain a massive competitive advantage?

Let me tell you more …

It’s an SEO strategy that’s been around for a while, yet the majority of brands — even bigger brands — aren’t utilizing its power to improve their site’s rankings, relevance and usability.

You’ll gain a competitive advantage as I explain in this post:

• Why website architecture is the key to making your site relevant to the search engines.
• How the organization of your content positions you as a subject matter expert and creates a good user experience.
• Case studies that show the power of website architecture for SEO.

Read The Competition-Busting SEO Strategy No One Is Talking About.